Operational Paradox

The Efficiency vs Resilience Paradox

Efficiency feels smart.
Until it breaks.

The more you optimise for:
• speed
• cost
• utilisation

…the more fragile the system becomes.

Resilience looks inefficient:
• slack
• buffers
• redundancy
• testing

Until disruption hits !  and it’s the only thing that works.

Lean systems win in calm conditions.
Resilient systems survive reality.

The real question for leaders isn’t “How efficient are we?”
It’s “What breaks first when we’re stressed?”

Innovator’s Paradox

The “Customer Is Always Right” Paradox

It sounds contradictory.
It isn’t.

The paradox exists because “right” means two different things**.

Customers are always right about:
• Their pain
• Their frustration
• Their lived experience

Customers are often wrong about:
• The root cause
• The trade-offs
• The best solution

That’s the paradox.

Follow customers blindly and you get incremental fixes.
Ignore them and you get clever solutions no one adopts.

The resolution is simple:
Customers define the problem.
Leaders design the solution.

Listening is mandatory.
Decision-making is non-negotiable.

👉 Where in your organisation are customers shaping  decisions, not just feedback?

About
Mahin Chugh is a seasoned digital-transformation leader with deep experience in solution architecture and strategic account management. His work bridges technology, governance, and business value realization. He has held leadership roles at Oracle, Hewlett Packard, Tata Consultancy Services, and Icertis, delivering large-scale ERP, SaaS, and outsourcing programs across Australia, the Nordics, the UK, India, and the EU. Mahin specializes in aligning CLM/S2P, risk, and data platforms to protect margin and accelerate growth—managing multi-vendor ecosystems and translating strategy into measurable outcomes. He is certified in TOGAF, PRINCE2, and ITIL. Through GSP Strategic Advisors, he helps enterprises design contract-intelligence loops that convert commitments into results; at Nexis Creative, he leads brand-driven initiatives that amplify those results.
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